Case Studies
.png){kind=logo}
.png){kind=small}
Renault
Renault wanted a way to connect with customers and reward them with discount vouchers and loyalty rewards. Customers are able to claim rewards by completing tasks such as booking a service and linking a car VIN. Finding their closest dealership is super easy, at just the drop of a pin.
THE OBJECTIVES
Vouchers in your pocket!
Provide the most relevant information
OUR SOLUTIONS
Closest Dealership locator
Information hub
Virgin Active
This interactive WhatsApp line allowed members to choose their goal and set them up with challenges where they can earn badges and win big! The WhatsApp menu kept track of their winnings, showed who the winners of the month were and even allowed you to share progress with your friends.
THE OBJECTIVES
Verify Members vs. Non Members
Update challenges
frequently
OUR SOLUTIONS
Tailored Challenges
Track Winnings
Digify Africa
A WhatsApp learning bot which teaches learners how to become Facebook Digital Marketing experts sound futuristic, right? Think again! Choose from
11 content-rich topics with quizzes (with examples from real businesses as well as animated explainer videos) and get certified, all on your phone!
THE OBJECTIVES
Gamified Learning Experience
Leverages all new Whatsapp functionality
OUR SOLUTIONS
Has a research component built in!
Provides encouragement to students
.png)
Waves for Change
Waves for Change (W4C) aims to help bridge mental health treatment gaps through a scalable, community-based approach. The Whatsapp bot is a vital support tool for coaches to independently access mental health resources, coaching skills and techniques, and games and activity suggestions to create safe and fun spaces for youth.
THE OBJECTIVES
Builds coaches' understanding of mental health
Suggests techniques which boost youth wellbeing
OUR SOLUTIONS
Suggests games and activities for young people
Boost youth wellbeing in communities
Maybelline
Maybelline South Africa wanted to run a campaign that rewards their consumers, or 'Baybellines', for buying their 'Fit Me' Matte+Poreless Foundation. Not only did they stand to win incredible prizes, they also have the chance to see their face on Maybelline's nationwide billboards and buildings thanks to the selfie entry mechanic.
THE OBJECTIVES
Submit selfies with product
Foster authentic engagement
OUR SOLUTIONS
Celebrate customers & the product
Till Slip Verification
Caltex
Consumers were asked to fillup at Caltex and to purchase participating products and stood to win their share of weekly cash prizes by sending through their till slip. The solution will also allow for the campaign’s media and marketing to be communicated on the platform.
THE OBJECTIVES
Drive awareness
Deployed across
four countries
OUR SOLUTIONS
Weekly cash prizes
Till slip verification
V&A Waterfront
V&A Waterfront sought to put the power back in the consumers’ pocket by compressing all things V&A into the palm of your hand.
THE OBJECTIVES
Content in your pocket!
Provide the most relevant information
OUR SOLUTIONS
Google Maps integration
Information hub
Cash Crusaders
Cash Crusaders wanted to build a customer service platform where consumers could easily engage with the brand at a low cost, while furthering consumer education, promoting brand awareness, and ultimately leading to increased sales.
THE OBJECTIVES
Help answer 10,000 queries per month
Reduce calls & emails
OUR SOLUTIONS
Automated responses to FAQs
Store Locator
Lancewood
Wanting to engage with their audience on an even more intimate level, Lancewood turned to a bot solution to showcase their new range and increase sales all while rewarding their new fan base with digital rewards.
THE OBJECTIVES
Drive Taste, Trials & Sales
Customer Acquisition
OUR SOLUTIONS
Voucher Distribution
Store Locator to Drive Footfall
Sasko
SASKO chose WhatsApp for their #MzanziBread campaign where loyal consumers were given the opportunity to vote for their favourite Kotas, Gatsbys and Bunny Chows as well as receive the latest events by dropping their location pin.
THE OBJECTIVES
Brand Affinity
Rewarding consumers & connecting communities
OUR SOLUTIONS
Pin drop for latest SASKO activations and events
Consumer interaction by voting
Momentum
Momentum wanted to build a WhatsApp platform where users will be able to engage with content that educates and creates awareness about cancer. The platform allowed Momentum to engage with consumers instantly.
THE OBJECTIVES
Drive awareness
Engage and educate consumers
OUR SOLUTIONS
WhatsApp as an information hub
Videos, infographics & links to educational content
Fruitree
Fruitree launched a below-the-line campaign for South Africa, Namibia, Botswana and Lesotho. Consumers were enticed to purchase participating Fruitree products and stood to win their share of weekly cash prizes by sending through their till slip. The solution will also allow for the campaign’s media and marketing to be communicated on the platform.
THE OBJECTIVES
Drive awareness
Media & Marketing Communication
OUR SOLUTIONS
Till slip verification
Deployment across four countries within Africa
