Case Studies

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Renault 

Renault wanted a way to connect with customers and reward them with discount vouchers and loyalty rewards. Customers  are able to claim rewards by completing tasks such as booking a service and linking a car VIN. Finding their closest dealership is super easy, at just the drop of a pin.

THE OBJECTIVES

Vouchers in your pocket!

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Provide the most relevant information

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OUR SOLUTIONS

Closest Dealership locator

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Information hub

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Virgin Active 

This interactive WhatsApp line allowed members to choose their goal and set them up with challenges where they can earn badges and win big! The WhatsApp menu kept track of their winnings, showed who the winners of the month were and even allowed you to share progress with your friends.

THE OBJECTIVES

Verify Members vs. Non Members 

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Update challenges
frequently

OUR SOLUTIONS

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Tailored Challenges

Track Winnings

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Digify Africa 

A WhatsApp learning bot which teaches learners how to become Facebook Digital Marketing experts sound futuristic, right? Think again! Choose from
11 content-rich topics with quizzes (with examples from real businesses as well as animated explainer videos) and get certified, all on your phone! 

THE OBJECTIVES

Gamified Learning Experience 

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Leverages all new Whatsapp functionality

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OUR SOLUTIONS

Has a research component built in! 

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Provides encouragement to students

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Waves for Change

Waves for Change (W4C) aims to help bridge mental health treatment gaps through a scalable, community-based approach. The Whatsapp bot is a vital support tool for coaches to independently access mental health resources, coaching skills and techniques, and games and activity suggestions to create safe and fun spaces for youth. 

THE OBJECTIVES

Builds coaches' understanding of mental health 

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Suggests techniques which boost youth wellbeing

OUR SOLUTIONS

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Suggests games and activities for young people

Boost youth wellbeing in communities

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Maybelline 

Maybelline South Africa wanted to run a campaign that rewards their consumers, or 'Baybellines', for buying their 'Fit Me' Matte+Poreless Foundation. Not only did they stand to win incredible prizes, they also have the chance to see their face on Maybelline's nationwide billboards and buildings thanks to the selfie entry mechanic. 

THE OBJECTIVES

Submit selfies with product

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Foster authentic engagement 

OUR SOLUTIONS

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Celebrate customers & the product 

Till Slip Verification 

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Caltex 

Consumers were asked to fillup at Caltex and to purchase participating products and stood to win their share of weekly cash prizes by sending through their till slip. The solution will also allow for the campaign’s media and marketing to be communicated on the platform.

THE OBJECTIVES

Drive awareness 

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Deployed across

four countries 

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OUR SOLUTIONS

Weekly cash prizes 

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Till slip verification

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V&A Waterfront 

V&A Waterfront sought to put the power back in the consumers’ pocket by compressing all things V&A into the palm of your hand. 

THE OBJECTIVES

Content in your pocket!

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Provide the most relevant information

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OUR SOLUTIONS

Google Maps integration 

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Information hub

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Cash Crusaders

Cash Crusaders wanted to build a customer service platform where consumers could easily engage with the brand at a low cost, while furthering consumer education, promoting brand awareness, and ultimately leading to increased sales.

THE OBJECTIVES

Help answer 10,000 queries per month

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Reduce calls & emails

OUR SOLUTIONS

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Automated responses to FAQs

Store Locator

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Lancewood 

Wanting to engage with their audience on an even more intimate level, Lancewood turned to a bot solution to showcase their new range and increase sales all while rewarding their new fan base with digital rewards.

THE OBJECTIVES

Drive Taste, Trials & Sales

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Customer Acquisition

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OUR SOLUTIONS

Voucher Distribution

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Store Locator to Drive Footfall

 
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Sasko 

 

 SASKO chose WhatsApp for their #MzanziBread campaign where loyal consumers were given the opportunity to vote for their favourite Kotas, Gatsbys and Bunny Chows as well as receive the latest events by dropping their location pin.

THE OBJECTIVES

Brand Affinity

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Rewarding consumers & connecting communities

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OUR SOLUTIONS

Pin drop for latest SASKO activations and events

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Consumer interaction by voting

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Momentum 

Momentum wanted to build a WhatsApp platform where users will be able to engage with content that educates and creates awareness about cancer. The platform allowed Momentum to engage with consumers instantly.

THE OBJECTIVES

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Drive awareness

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Engage and educate consumers

OUR SOLUTIONS

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WhatsApp as an information hub

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Videos, infographics & links to educational content

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Fruitree

Fruitree launched  a below-the-line campaign for South Africa, Namibia, Botswana and Lesotho. Consumers were enticed to purchase participating Fruitree products and stood to win their share of weekly cash prizes by sending through their till slip. The solution will also allow for the campaign’s media and marketing to be communicated on the platform.

THE OBJECTIVES

Drive awareness

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Media & Marketing Communication

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OUR SOLUTIONS

Till slip verification

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Deployment across four countries within Africa

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Try 

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Today.

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